Get Ahead of the Curve: 10 Creative Web Design Trends for 2023
Web design trends are constantly evolving and changing, with new trends being created and adopted every year. While some trends fade into obscurity and others remain perennial favorites, there are always new ideas on the horizon to prepare you for the years ahead. In order to stay at the forefront of web design as it continues to evolve in the coming years, read these 10 innovative web design trends that will have staying power through 2023.
Top 10 web design trends for 2023
1) Single-page design
2) Full page scrolling
3) Engaging interactives
4) Typographic hero image
5) Generate excitement with animations
6) Full screen video backgrounds
7) Audio in place of text where appropriate
8) Parallax effect everywhere
9) Memphis design
10) Creative scrolling experiences
1) Single-page design
The trend toward single-page designs will continue in 2023. As web development evolves and we begin to utilize more advanced cloud computing and AI, websites will load more quickly, refresh more seamlessly, and include a better user experience. Users expect instant gratification; if they don’t get it—and often times they don’t—they’ll quickly move on to something else. People can be distracted by as little as 100 milliseconds (0.1 second) so having a quick loading website is important! Your visitors may not even notice your creative or unique design elements but they will appreciate that your website loads fast!
2) Full page scrolling
Are you looking to take your visitors’ engagement and interaction to a whole new level? Then it’s time to consider implementing full page scrolling. Full page scrolling allows users to scroll all they way down a page. And while many web designers shy away from it, there are compelling reasons why you should give it a try—including its potential ability to increase website traffic by hundreds or even thousands of additional visits each month.
3) Engaging interactives
One way to make your website stand out is to emphasize interactivity. This doesn’t necessarily mean filling up a page with links, but rather making sure that your content has a variety of elements that people can click on and explore. Rich-media content—including images, video, or Flash animations—can add visual appeal as well as convey important information in an engaging way. And consider adding a poll feature or comment box to your site so that visitors can easily share their own thoughts with you and one another. Taking these types of steps will enable you to expand upon standard functionality while helping you stand out from other sites in your field.
4) Typographic hero image
Typography is an increasingly important tool in web design, and one that will continue to gain relevance over time. To get ahead of that curve, consider incorporating a typographic hero image into your design. Using a single image or short story as your featured image not only makes you stand out from other web designers; it also engages your audience immediately—much more so than text alone. Best of all, because images are often viewed at greater sizes (than other elements on a page), these designs are likely to be more scalable across devices and resolutions; making them future-proof!
5) Generate excitement with animations
Animation trends have changed dramatically over time. Not too long ago, animation was reserved solely for those in motion graphics and was considered too avant-garde to incorporate into web design. It’s safe to say that things have evolved quite a bit from then. We’ve witnessed an explosion of animation use cases in website design over recent years, as well as innovative ways designers are using them to engage users and convey meaning. Here are some notable examples you’ll want to pay attention to as we move forward with animation trends in web design. … (10 more examples)
6) Full screen video backgrounds
Your site isn’t just an outlet to tell your brand story. It’s a place to captivate your audience with a visual experience—making it one of their first interactions with your brand. With that in mind, we predict that video will become an increasingly important medium. Using full screen backgrounds will grab attention, help you get noticed and ultimately, direct more traffic to your site. Your content is only as good as your user experience – and video is at the forefront of helping deliver great user experiences online today. Like you are developing flight booking software, So if you use video of an airplane flying in the sky it will be eye-catchy to your users.
7) Parallax effect everywhere
Parallax scrolling effects are a big hit in mobile apps, but they aren’t yet standard on web pages. However, there’s a good chance that as our mobile devices become more advanced and browsers get faster, parallax will make its way to web sites. Using it right could be a great differentiator. It has to be done well though; not everyone will want their page moving all over while they read it. Mobile tests often!
8) Creative scrolling experiences
Motion is becoming increasingly more important on the web. These days, it’s not enough to simply react to user input with a change in layout or content; designers are creating experiences that showcase themselves. For example, rather than just sliding down a page when you reach a certain point, why not create an experience that has different layers—and lets you interact with them?
9) Memphis design
Some projects ask you to stand out. If you’re designing a creative marketing piece or an eye-catching homepage, take your design in an unexpected direction and add a little Memphis magic. The celebrated mid-century modern graphic style, made popular by designer William Addison Dwiggins, will give your project a slick look and feel that really stands out from the crowd. Memphis designs are big on elongated horizontal shapes and contrasting colors, which can make everything from icons to text more easily read when used together. Add geometric elements like triangles, squares and rectangles to reinforce classic bold-and-thin proportions (think about doing so in black and white). Also remember that less is often more; sometimes all it takes is one striking shape to get your point across!
10) Audio in place of text where appropriate
Although it’s not clear if voice-recognition software will advance to a point where we’ll truly be able to dictate messages and documents, it’s certainly conceivable. In fact, certain apps (like Google Docs) already convert your speech into text as you speak. While that may take a lot longer than typing out your thoughts, imagine all you could do in that time! If Google Docs isn’t up to snuff, there are plenty of other writing applications in development; check out Dragon NaturallySpeaking and SpeakIt. Regardless of how well it works now or in 2023, though, most experts agree that voice recognition is coming—and so is a world full of these AI technologies. Where does that leave those who can’t talk?
Conclusion
The Next Five Years of Web Design (and How to Prepare) Everyone loves a good prediction, and while they might be difficult to nail down, they’re almost always fun to watch. With that in mind, we got our crystal ball out, looked into it as deeply as possible, and tried to predict what new trends will take over web design over the next five years. These trends aren’t necessarily going to take off overnight; instead, think about them as a head start on ensuring you are ahead of everyone else when it comes time for business owners and consumers alike to pick their favorite web-design trends.