Experts Guide: Marketing During The Coronavirus (COVID-19)
It’s been roughly a month now since the Coronavirus started to flip our lives upside down.
From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected.
Even our businesses are suffering. Just look at the Coronavirus marketing stats I shared a few weeks ago. The results are devastating.
It’s why I decided to change Ubersuggest and make it more free to help small businesses out.
Since then a lot has changed and there are new opportunities that have come around when it comes to your online business and marketing activities.
#1: Help others selflessly
Diligence web design agency has hundreds of clients around the world. We lost a ton, but we still have enough to see trends in what’s happening.
When I saw businesses starting to lose a lot of money, I decided to give more of Ubersuggest’s premium features for free. That means it would take me much longer to break even, but that isn’t something I am worried about right now.
#2: Paid ads are really, really cheap
The latest trend we are seeing is that paid ads are becoming cheaper.
It makes sense because the way these big ad networks make money is through an auction system. They need small businesses to drive up the cost per click (CPC) for ads so that way the big, billion-dollar corporations have to spend more money on ads.
#3: Conversions are down, but there’s a solution
Since then, things have changed. For some industries, it has gotten better, but for others like travel, it’s still terrible and will be for a while. Delta Airlines is currently burning $60 million a day.
But we found a solution that has boosted conversion rates by 12% on average.
#4: Offer educational based training
If you are looking for a good opportunity, consider selling your audience educational based courses.
With unemployment numbers reaching all-time highs, more people than ever are looking for new opportunities.
#5: Geography diversification
COVID-19 is a global issue. But it is affecting some countries worse than others.
For example, South Korea has had better luck controlling the spread of the virus compared to many other countries.
And countries like the United States and Italy have exploded in daily cases.
With over 84,000 new cases a day and growing quickly, the spread of the virus or the slowdown of the virus can affect your traffic drastically.
For that reason, you should consider diversifying the regions you get your traffic from.
Conclusion
Sadly, the next few months are going to get worse. The daily count of new Coronavirus victims is growing.
From a personal standpoint, all you can do is stay indoors and practice social distancing.
Note: This blog post is originally published on neilpatel.com