What To Look For In A Web Design Company

As a business owner that wants and needs a website for your business, you will want to know what to look for in a web design company. After all, your website will be an important part of your business, maybe even the central part of your business.

Choosing the right web design company to build your website is important, no matter what kind of business you have. As someone who is running a business, you know that some parts of your business are best left to professionals who are dedicated to and really know what they’re doing. Building and maintaining your business website is one of them.

With that being said, this article will cover what you should look for in a web design company.

There are many things that you will want to look for in whichever company creates and designs your website. For example, do they have experience creating and designing websites for businesses in your field? Can they maintain your website for you if you want or need them to? Can they show you a portfolio of other websites that they’ve built and designed? Can they help you with marketing? Can they help you with SEO (and what is SEO)?

We will go over these and other things to look for when choosing a web design company.

They Listen To Your Ideas

Any good web design company will listen to your ideas on how you want your website to look and feel and even what you want your website to accomplish. This is important because you know your business and industry. It is not a good sign if a web design company will not listen to your input and ideas. This is also a good sign that you will have problems communicating with them in the future.

Any web design company that will not listen to your input and ideas is probably not a good company to work with.

They Have Their Own Ideas

Just like you know your particular business and industry, any good web design company should also know their business and industry and have their ideas based on their experience working with businesses similar to yours. They should be able to tell you what works and what doesn’t work. Preferably, they will be able to show you, with proof and examples, what works.

Conversion rates, website traffic and phone calls that originate from websites can be tracked and recorded. That’s important to know because you are going to want a web design company to give you their ideas and opinions based on what is proven to work, and not just what looks good.

Also, you probably do not want your website to look like a cookie cutter made template if you’re paying good money for the design.

They Have An Experienced Marketing Team

Some business owners just want a website created and designed by a web design company. Many others, however, also want to have their websites to come with the additional service of digital marketing to bring online traffic, as well as foot traffic to their website.

You will probably want the web design company to have a marketing team so that you can have the option to go with them for your business’s website marketing. This can make the process of having a website created, designed and marketed a lot smoother, faster and with better results.

They Have A Portfolio Of Live Websites

Any company that creates and designs great looking websites is going to want to show them off to potential clients. Web design companies are no different. Showing off websites that they have created and designed makes it easier for them to sell their web design services to clients and also makes it easier for clients to visualize the kind of website that they can expect to have created and designed for them.

It’s ok for web design companies to show screenshots of websites that they’ve created and designed, but they should also include links to live websites as well. It is probably not a good sign if they do not do this.

They Create And Design Websites Using A CMS

Websites need to not only be created and designed, they also need to be updated and maintained. This is important to know because your website will need to also be updated and maintained and the best way to do this is by having your website using a CMS.

You might ask yourself, what is a CMS? CMS stands for Content Management System. A CMS platform, for example, WordPress, has a website dashboard where you can see and access the features that it has as well as a simplified interface that allows you to create your website’s web pages, add content and customize design. It makes creating, designing, updating and maintaining a website super easy compared to coding everything yourself.

You will want any web design company that you will have creating and designing your website to give you the option to update and maintain your website. You will probably paying a monthly fee to do that for you, but you at least want that option to be available.

The Use Of Responsive Web Design

Your website should look and perform great on any device that people visit your site on, including mobile devices. You obviously want your website to look good on any device, but you also want it to help you bring in more business.

As more and more people use their mobile phones for almost everything, they also use them to find local businesses, especially when they are on the go. Any good web design company will make making your website responsive part of their design process.

They Know All About Conversions And Call To Action

The point of most businesses having a website, is to bring in more business. A good web design company will help you do that.

They should have knowledge and experience in knowing what designs and calls to action work based on them being able to track the conversion rates, website traffic and phone calls that originate from those websites from previous experience from working on and managing other websites.

You should be able to see or they should be able to show you the amount of website traffic, the conversion rates and the phone calls that come from that traffic and see it reflected in your business.

They Are An Established Web Design Company

You are going to want to look for a web design company that has been around for a while. You wouldn’t want your business to be interrupted because the web design company that you work with went out of business.

You want the company to plan to be around for a long time and that is established enough to have acquired the talent and experience necessary to be successful. Fly-by-night web design companies come and go all of the time.

You also want them to have been around long enough to have a few trends come and go, so that you know that they can adapt to any future trends. This is also important because you may work with the same web design company in the future.

They See And Understand The Bigger Picture

Unless your website is going to be nothing more than a brochure style website, you are going to want whichever web design company that you work with to be to see how your website works within the bigger scope of running a business. This includes everything from working with your brand, to seo and offline marketing to growing your website, and more.

They should be able to help you grow your business and your website.

They Are Not Cheap

Working with good web design companies is not cheap. That does not mean that you have to pay over the top amounts of money, but they need to make enough money themselves so that they can retain talent and stay in business.

You should think of your website as an investment, not just as an expense.

Any web design company that charges cheap prices, probably will not have the resources to offer you support after they build your website.

Conclusion

In addition to choosing the right web design company, you will also want to find quality web hosting for your website. Finding a quality and web hosting service is just as important as choosing the right web design company.

Choosing the right web design company is crucial to your business and your website’s success. This is not an area of your business that you want to cut corners in. Finding the right web design company for you to work with is next step in your business’ success.