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LC Online Store

Digital Marketing Strategy, SEO, Social Media & SEM

LC eCommerce Digital Marketing Campaign

+69.56%

Increase in organic traffic

+75.25%

Increase in overall traffic

+54.65%

An increase in overall revenue

The Challenge

LC Retail Store sought a digital agency partner capable of orchestrating a comprehensive digital marketing campaign to drive sales across multiple channels. They joined forces with Diligence Agency to achieve their goal of increasing traffic, orders, and revenue through a natural search campaign. A key component of the client's SEO strategy involves identifying and implementing strategic content marketing and outreach tactics to boost sales for search terms such as "home appliances Singapore," "standing cooker Singapore," "smart board interactive whiteboard," and other relevant search queries.

Solutions

Our digital marketing strategists and content specialists collaborated closely to create high-quality, search-optimized blogs centered around the client's target keywords. Additionally, they designed creatives for Display Ads and crafted compelling text for Ads writing. These strategies included:

  1. Full Website SEO Audit: We conducted a comprehensive website audit after the ecommerce website development, identifying and addressing all pain points to establish the foundation for a strategic SEO campaign aimed at achieving the desired results.
  2. SEO Optimization: We created SEO optimization recommendations and implemented them across the website, covering aspects such as Meta tags, Robots, Sitemap, Schema, and more.
  3. Web Content Optimization: We researched and created a keywords universe and URL mapping to incorporate targeted keywords into the respective pages.
  4. Content Outreach: We developed a strategic content outreach calendar and approached industry-focused websites to publish LC third-party content, such as guest posts, PR, and articles.
  5. Google Ads: Our SEM team set up a Google Ads account, and our creative content writers crafted Ads copy for search Ads based on relevance. We regularly fine-tuned the Ads copy based on user search terms.

Capabilities

Digital Strategy, SEO, Social Media & Google Ads

  • Full SEO Audit
  • Digital Strategy
  • eCommerce SEO
  • Social Media Campaign
  • SEM
  • Reporting
  • Optimization Recommendations

The Result

To meet the client's objectives, Diligence Agency implemented a targeted Digital Marketing strategy following the development of their e-commerce website. Conducting a comprehensive SEO audit, we identified and addressed key pain points while optimizing elements such as Meta tags and Sitemap. Concurrently, we strategically integrated targeted keywords into web content and fostered collaborations for third-party content publication. Additionally, our SEM team launched a Google Ads campaign, crafting relevant ad copy and continuously refining it based on user search terms. This cohesive approach resulted in significant growth in LC's sales and revenue.

Diligence's agency efforts led to an impressive 10x increase in the top 30 keyword rankings and a notable 150% enhancement in keyword rankings overall.

In less than two years, LC witnessed a remarkable 69.56% rise in organic traffic and a 75.25% increase in overall traffic. With 57% of keywords securing a place on Google's first page for LC-related searches, the company's revenue surged by over 54.65%, highlighting its resilience during the migration process.

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