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Empowering a Fintech Startup's Digital Growth with SEO and Social Media Marketing Services

FinTech Startup

SEO, Social Media, LinkedIn Marketing | FinTech Startup

+36%

Increase in organic traffic

+24%

Increase in direct traffic

+35%

An increase of goal conversions

The Challenge

  • Visibility and Reach: The Fintech startup struggled with low visibility and limited reach in a competitive digital landscape. With numerous competitors vying for attention, standing out and attracting the right audience was a significant challenge.
  • SEO Optimization: The startup‚Äôs website faced several technical issues and deficiencies that impeded its search engine optimization (SEO) efforts. Key challenges included poor website structure, inadequate keyword targeting, and suboptimal content quality, all of which needed to be addressed.

SHIMOTECH

Elevating the Digital Presence of a Financial Services Business

A leading financial services firm enlisted Diligence to revitalize its digital identity. Aiming to project a modern and professional brand image, the client sought to enhance its online presence, attract new clients, and improve the overall user experience.

Capabilities

WordPress web development

  • UI/UX Design
  • Logo Design
  • WordPress Web Development
  • Mobile website

Solutions

Comprehensive Audit and Optimization: Diligence conducted a thorough audit of the startup’s website, identifying critical pain points and areas for improvement. Leveraging their expertise in SEO best practices, the team implemented strategic optimizations, including keyword research, on-page SEO enhancements, and technical fixes to boost the website’s visibility and performance in search engine results pages (SERPs).

Strategic Social Media Marketing: Recognizing the importance of social media for audience engagement, Diligence devised a tailored social media marketing strategy. By leveraging platforms such as LinkedIn, the team crafted targeted B2B advertising campaigns aimed at reaching relevant decision-makers and industry professionals within the Fintech space.

The Result

  • Increased Click-Through Rate (CTR): Through targeted B2B LinkedIn Ads marketing and strategic social media campaigns, Diligence achieved a remarkable 5.7% increase in CTR. The optimized ad creatives and precise targeting resonated with the target audience, driving higher engagement and click-through rates.
  • Exponential Growth in Total Clicks: The combined efforts of SEO optimization and social media marketing yielded significant results, with total clicks increasing by an impressive 5x. The enhanced visibility and targeted outreach generated greater traffic to the startup‚Äôs website, resulting in increased user engagement and conversions.
  • Substantial Organic Search Traffic Growth: Diligence‚Äôs strategic SEO enhancements led to a remarkable 103.3% increase in organic search traffic. By addressing technical deficiencies and optimizing content for relevant keywords, the startup‚Äôs website gained improved visibility and ranking in search engine results, driving organic traffic growth and expanding its online reach.
  • Doubled Social Media Reach: Through targeted social media campaigns and optimized content, Diligence achieved a 100% increase in social media reach. The engaging and relevant content resonated with the audience, leading to enhanced brand awareness and increased engagement across social media platforms.

Conclusion:

Diligence’s end-to-end SEO and Social Media Marketing services proved instrumental in empowering the Fintech startup’s digital growth journey. By addressing key challenges, implementing strategic optimizations, and leveraging innovative marketing tactics, Diligence successfully positioned the startup for sustained success in the competitive digital landscape, driving significant improvements in visibility, engagement, and business outcomes.

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