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Establishing Digital Presence and Driving Organic Leads for Helping Hand of Georgia


Logo Design, UI/UX, WordPress Web Development | HelpingHeand


Increase in organic traffic


Increase in direct traffic


An increase of goal conversions

The Challenge

  • Distinct Brand Identity: Helping Hand of Georgia aimed to create a logo that embodies the compassionate and professional essence of home healthcare services, setting them apart from competitors.
  • Custom Website Development: They engaged in designing and developing a website specifically tailored to the unique requirements of a home healthcare company, prioritizing user experience, accessibility, and effective information dissemination.
  • SEO Optimization: Helping Hand of Georgia focused on optimizing their website to achieve high rankings on search engine results pages (SERPs), enhancing visibility to attract organic traffic and generate qualified leads.


Establishing Digital Presence and Driving Organic Leads for Helping Hand of Georgia

Helping Hand of Georgia, a prominent home healthcare provider, understood the significance of building a robust digital presence to expand their reach and assist more individuals in need of their services. They collaborated with Diligence, a respected web design and digital marketing agency, to conceptualize a logo, design and develop a bespoke website, and implement SEO strategies aimed at generating organic leads.


WordPress web development

  • Web development
  • Logo Design
  • WordPress
  • UI/UX
  • Logo Design


Logo Design: Diligence worked closely with Helping Hand of Georgia to craft a logo that embodies trust, care, and professionalism. Through iterative design processes, the final logo integrated healthcare imagery and a warm color palette, conveying a sense of comfort and support.

Website Design & Development: Using custom WordPress development, Diligence created a user-friendly website that offers comprehensive information about Helping Hand of Georgia’s services, team, and mission. The website’s layout and navigation were optimized for easy access to essential resources and contact details.

SEO Optimization: Diligence conducted thorough keyword research and implemented on-page SEO techniques to enhance the website’s content, meta tags, and structure. This included optimizing page titles, meta descriptions, headings, and image alt tags to boost search engine visibility and drive organic traffic.

The Result

  • Established Brand Identity: Helping Hand of Georgia now boasts a distinct and recognizable brand identity, exemplified by the professional and empathetic logo crafted by Diligence.
  • Interactive Website: The custom WordPress website developed by Diligence offers an intuitive user experience, enabling visitors to navigate seamlessly through services, testimonials, and contact information, thereby fostering trust and engagement.
  • Improved Search Visibility: Through strategic SEO optimization, Helping Hand of Georgia’s website has achieved higher rankings on relevant search engine results pages, leading to increased organic traffic and enhanced lead generation.
  • Measurable Growth: Helping Hand of Georgia has seen a significant uptick in inquiries and appointments directly attributed to organic search traffic, paving the way for substantial business growth and expansion opportunities.


Diligence’s expertise in logo design, web development, and SEO optimization has empowered Helping Hand of Georgia to establish a robust digital presence. This has enabled them to effectively communicate their value proposition and attract qualified leads through organic search channels, ultimately fulfilling their mission of providing compassionate home healthcare services to individuals in Georgia and beyond.

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