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Case Study: Transforming ReykjavikErupts with Potential Digital

Reykjavik Erupts

Web Design, SEO, Travel Tech | Reykjavik Erupts


Increase in organic traffic


Increase in direct traffic


An increase of goal conversions

The Challenge

  • Outdated Online Presence: ReykjavikErupts lacked a modern, user-friendly online platform to effectively showcase their tours and services.
  • Limited Technical Expertise: The company had limited in-house technical expertise, making it challenging to develop and maintain a sophisticated digital solution.
  • Low Visibility: Their existing website struggled to rank high in search engine results, hindering their ability to attract potential customers online.
  • CRM Integration: ReykjavikErupts needed seamless CRM integration to effectively manage customer relationships and bookings.

Reykjavik Erupts

Case Study: Transforming ReykjavikErupts with Potential Digital

ReykjavikErupts, a local tour company based in Reykjavik, Iceland, reached out to Diligence for a comprehensive digital solution. Their goal was to revamp their online presence by designing and developing a new travel portal integrated with advanced technologies and CRM systems, while also focusing on SEO optimization to enhance their visibility in search engine results.


WordPress web development

  • SEO
  • Web Design
  • Travel Tech


  • Brand Discovery and Market Research: Diligence conducted a thorough brand discovery process to understand ReykjavikErupts’ unique selling points, target audience, and market landscape. This allowed them to tailor their digital strategy accordingly.
  • Website Design and Development: Leveraging their expertise in web development, Diligence designed and developed a visually appealing and user-friendly travel portal using WordPress. The website was optimized for SEO to improve search engine rankings and drive organic traffic.
  • Tech and CRM Integration: Diligence seamlessly integrated advanced technologies and CRM systems into the website, enabling ReykjavikErupts to efficiently manage bookings, customer inquiries, and interactions.
  • SEO Optimization: With a deep understanding of SEO best practices, Diligence implemented a comprehensive SEO campaign to boost ReykjavikErupts’ online visibility. This involved optimizing on-page elements, creating high-quality content, and building authoritative backlinks to improve search engine rankings.

The Result

  • 5x Increase in Sales: Within six months of launching the new website and implementing the SEO campaign, ReykjavikErupts experienced a significant increase in sales, with revenue multiplying by fivefold.
  • Improved Online Visibility: The SEO efforts undertaken by Diligence led to a substantial improvement in ReykjavikErupts’ online visibility, resulting in higher organic traffic and increased exposure to potential customers.
  • Enhanced User Experience: The newly designed and developed website provided visitors with a seamless and engaging user experience, leading to higher conversion rates and enhanced customer satisfaction.
  • Streamlined Operations: The integration of advanced technologies and CRM systems streamlined ReykjavikErupts’ operations, enabling efficient booking management, process automation, and superior customer service delivery.

In conclusion, the partnership between ReykjavikErupts and Diligence exemplifies the transformative power of comprehensive digital solutions. By leveraging cutting-edge technologies, strategic insights, and a data-driven approach, Diligence helped ReykjavikErupts achieve remarkable growth and success in the highly competitive travel industry.

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